Aldi operates under broad cost leadership strategy

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Reference no: EM133672069

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ALDI operates under a broad cost leadership strategy. Which of the following is NOT a disadvantage of ALDI's cost leadership strategy? Many customers have noticed that Kroger offers better quality of meat. Aldi makes a profit of only 10 cents per cereal box, so they must sell 1,000 boxes of cereal to break even. Due to the need to keep expenses low, Aldi was unable to provide proper PPE when the COVID-19 pandemic hit. Competitors will try to produce knock-off goods because of the high brand recognition. Aldi's sometimes focuses too much of the efficiency of the store that is difficult to recover when something goes wrong.

Reference no: EM133672069

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