Airbus and yum - brands strategies

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Reference no: EM1366003

Airbus and Yum! Brands Strategies

1. . Briefly address how is Airbus able to compete with Boeing for world leadership in large commercial aircraft? Also, if Airbus were an independent firm that was not formed of an alliance, do you think it could have successfully entered Boeing's industry?

2. Briefly describe Yum! Brands' strategy as for becoming the leading food services brand in China.

Reference no: EM1366003

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