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Air new zealand''s big bet on digital-simple flying

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Reference no: EM132834269

Produce a piece of work that presents Air New Zealand's To critically evaluate approach to managing innovation. 

The method (Doblin's 10 types or Innovation Funnel model) used by this organization to manage their innovation pipeline and highlight how it has been used for a recent innovation.

Points that must be addressed:

  • A description of a recent innovation that the framework was used to manage (e.g. is it a business model innovation, product innovation, process innovation, service innovation etc)
  • The steps that were involved in managing this process
  • Why this innovation management framework appears to be effective (or ineffective) for this organisation

Inside Air New Zealand's Big Bet On Digital - Simple Flying

Reference no: EM132834269

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