Air france place strategy and price strategy

Assignment Help Accounting Basics

Reference no: EM131010096

Air France

Describe the Air France's Place Strategy and Price Strategy.

1. Place Strategy,

Discuss all the types of retailers that distribute your product and list any differences between countries.

Discuss any plans for non-traditional placement. Explain.

2. Price Strategy,

What is the 'price strategy' for your product? ie: Price Skimming, Loss Leader, Penetration, Prestige?
What are the price points within each country? List them in a chart or graph - can be placed in the appendix. Is the price reflective of the purchasing power within the country?

Reference no: EM131010096

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