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Review AirAsia: The World's Lowest Cost Airline and discuss the concept of cost advantage. Using the value chain in cost analysis.
Case Study Questions:
1. Discuss how AirAsia achieves a cost advantage. Provide an in-depth analysis for AirAsia Construct and use a value chain to show how AirAsia achieves its multiple cost advantages.
2. Are AirAsia's cost advantages imitable by other airlines? Why or why not?
3. Can AirAsia effectively compete in long-haul air travel given the nature of its existing strategy and the nature of the cost advantages that underpin AirAsia's existing strategy?
Attachment:- Air Asia Case Study.rar
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