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AIDA model in their digital marketing

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Reference no: EM133401141

Question

Find an example (screenshot) of a brand using the AIDA model in their digital marketing. Recall the 4E approach (Excitement, Education, Experience, Engagement) and discuss how these two models can complement each other.

Talk about how AIDA has been used, why it works and who the intended audience is - how are they leveraging any part of the 4Es? ( Can be on Apple company).

Reference no: EM133401141

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