Affordable care act on marketing for healthcare services

Reference no: EM132513437

PART 1.

Instructions

For this assignment, you are asked to prepare a two-page reflection paper. You have now finished the entire course, and this is an opportunity to consider the knowledge you have gained and how you will use this knowledge going forward. Your reflection paper should address the criteria below:

Describe the impacts of the Patient Protection and Affordable Care Act on marketing for healthcare services and health plans.

Contrast how marketing in health care is different from marketing in other industries.

Explain the ethical and legal implications that need to be considered in healthcare marketing.

Summarize some key trends in the industry and what the implications are for the future of healthcare marketers.

Part 2.

Explain how creating a marketing plan has prepared you for success in your current or future role in the healthcare marketing field.

Reference no: EM132513437

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