Affected when dollar prices were converted to euros

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1. What scale of impact does Zipcar (an American car sharing company) have now, and what potential impact can it have in the future? I have a pretty good idea of how Zipcar impacts the present and the future but I just want to make sure.

2. In fall 2011, the euro/dollar exchange rate was €1 = $1.10. Assume that a European luxury goods marketer cut the price of $8,000 linen suit by 10 percent when launching its spring 2015 collection. How would revenues have been affected when dollar prices were converted to euros? SHOW MATH

Reference no: EM132291874

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