Affect the motivation to go to cinema

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Reference no: EM132081659

Think about cinema market

1) If a goal is to go to the cinema (motivated behaviour), what are the needs that could lead to such goal? Think about not less than 5 needs, explain each

2) Briefly explain each segment that corresponds to the stated needs? (who are the consumers) Think about different segmentation bases

3) Do you think there is a place for rationalisation mechanism, when going to the cinema? Explain, why yes or why not?

4) What surrounding factors may affect the motivation to go to the cinema?

Reference no: EM132081659

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