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Advise the chemical company

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A chemical company owns one good performing food business through acquisition. As a small enterprise with a best-selling condiment (an edible substance, such as a simple sauce), this food maker has just enough capabilities to keep the business on track. Its competition is equally ill equipped to move the category forward, and therefore, this food product is financially successful enough that the company keeps reinvesting in it. But in their thoughtful moments, the business leaders are the first to admit that they don't really know how to grow that business into its full potential.

Advise the chemical company on what to do with its food business.

Reference no: EM132421669

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