Advise ineos on the strategic options they should take

Reference no: EM132094770 , Length: word count:8000

TASK DESCRIPTION-

Writer 7000 - 8000 words Report

Ineos: "The biggest company you have never heard of".

Ineos is a UK chemical industries company which - under the strategic direction of its CEO, Jim Ratcliffe - has become increasingly powerful (and profitable) in this (little known) business sector. In recent years, Ineos has expanded its chemical processing activities into Europe and have diversified into other business sectors (fracking gas production, fashionable outdoor clothing (Belstaff), motor vehicles (Landrover) and sport (football)). As a strategic management consultant, Ineos have requested that you consider any of their current strategies to:

a) Carry out a strategic internal and an external analysis using any relevant analytical framework or strategic analysis tools. (4,000 words).

b) Advise Ineos on the strategic options they should take, the barriers they may encounter in implementing these strategic options, and how they can overcome these barriers (4,000 words).

More details of the question requirements are given in the Case Study materials provided.

Please ensure that you present your work in a business report format.

Attachment:- Assignment Files.rar

Reference no: EM132094770

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8/24/2018 1:39:40 AM

TASK DESCRIPTION: Report (7000 - 8000 words). More details of the question requirements are given in the Case Study materials provided. Please ensure that you present your work in a business report format. This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers will use the space provided to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement. Use and application of module material, Evidence of further reading and research. Knowledge and comprehension of chosen topic area(s), Application of analytical models and recommendations of strategic choices. Report structure and presentation.

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