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Question: Consider yourself a researcher in international business. An organisation in Canada that is thinking about going global has hired you. They have reduced their options to a handful of important markets, and they want your advice on which one to pick for their expansion. Your advice ought to be presented in the form of a report on preliminary market research.
Details: Choose lululemon as a company and which country you are going to investigate on their behalf. Your report should contain the following sections:
Market Intelligence: Political stability, Ease of doing business, Currency Risk, Trade Relationship with Canada
Competitive Intelligence: Local Industry description and SWOT analysis of at least 2 major competitors
Customer Intelligence: Demographics of the market including potential market size/scope
Recommendations: What should the export market strategy be for the company if they choose to enter this market?
(Choose Lululemon as the company)
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