Advertising to the growing hispanic population

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Reference no: EM132142969

Advertising to the growing Hispanic population in the United States means taking the commercial prepared for the mainstream and adapting it for this market. Many companies such as Verizon, Energizer, and Southwest Airlines have been successful in communicating to the Hispanic market. Using your independent research, management style, and interpersonal skills, please answer the following question from your perspective. Remember, all opinions are welcome here, and please keep all discussions, and any responses to other students, respectful and Christ-like. Arnold Schwarzenegger, the Austrian-born governor of California, which is home to 13.2 million Hispanics, advised Latino immigrants that if they want to learn English more quickly, “You’ve got to turn off Spanish [-language] television. . . . I know that when I came to this country, I very rarely spoke German to anyone.” Do you agree with Schwarzenegger’s advice to immigrants on learning English in the United States? Why or why not?

Reference no: EM132142969

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