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1. Discuss the AIDA concept and its relationship to the promotional mix
2. Discuss the reasons why new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share.
3. At what stage in a product’s life cycle are pioneering, competitive, and comparative advertising most likely to occur? Give a current example of each type. 11. What forms of consumer sales promotion might induce impulse purchases? What forms of sales promotion are more effective at persuading consumers to switch brands?
4. What are the major advantages of personal selling to the company selling a product? What are the advantages to the person or company buying the product?
5. Why is pricing so important to the marketing manager?
State the specific outcomes and metrics for the organization change ? Discuss reference groups that may affect buying behavior. Be certain to include aspirational, membership and disassociative examples. Discuss social class. How does social class re..
Consider a different version of the Traveling Salesman Problem
what differentiates the chosen business from others and the markets the business serves?provide a written company
What outcomes should the hospital collect to determine how well their Leading Edge training program worked? What level(s) of evaluation should be used?
Dave's Stove-Top Popcorn currently has three full-time employees who are each paid $1,500 per month. An employee can only work a maximum of 100 hours per month.
Explain the concept of the "strategic service vision". Identify the four components of the strategic service vision and explain what each component refers to.
In what units is the interest rate duration measured? What is the duration of a 10-year zero coupon bond?
Consider again the problem, assume the fixed cost of having a backlog cycle is F=200$. What is the optimal order size Q and backlog amount s? What is the optimal total relevant cost?
What is Decision support systems and the applications to Acme Mexico City.
Discuss the issues in management development that are "nice to address" and which are "must address" issues. Justify your response.
Write a detailed memo stating either your support for the bookstore head or the academic departments.
Choose one reason listed in the Leadership in Organizations textbook and provide an example from a past or current employment of this type of resistance to change. How was this obstacle managed? What actions would you now recommend? Why?
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