Advertising strategy

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Reference no: EM1335892

MATS has a new client from Chile who owns a vineyard. He is looking to MATS to help him create online advertisements that promote his company and product coupons. Your supervisor asks you to meet with the vice president of the company in Santiago to get an idea of what the client wants the advertisement to look like and accomplish. Your supervisor asks you to choose a team to help you outline what MATS can offer the client. Before you go to Chile, you are to write a report outlining how you will address certain issues.

Your report should outline the following:

how you will select the team that will go with you (consider experience, intercultural communication issues, language, and other aspects of the situation)

how gender might impact the negotiations and what you will do to address this

how you will handle language barriers and which language you will use to communicate

types of listening and negotiation skills you will employ

how you will engage in face-to-face meetings, virtual meetings, and e-mail follow-up

appropriate business attire (color, style, and any other clothing considerations)

Reference no: EM1335892

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