Advertising-sales promotion and direct marketing

Assignment Help Other Subject

Reference no: EM133622864

Questions

1. Choose a website that you find appealing and tell me briefly why it stands out for you.

2. Using the textbook's section on "website communication" as a reference (pages 394 - 396 in the 8th edition), discuss five positive aspects of the website which you believe illustrate effective use of the site as a communications vehicle.

3. Describe how the site incorporates at least two of the following communications functions: advertising, sales promotion, direct marketing or public relations. Be specific. For example, if the site utilizes advertising, is it banner ads, sponsorship, links, pop-ups, etc. If they use sales promotion, describe the sales promotion campaign.

4. Make a recommendation about what the site could do to improve its usefulness, functionality, attractiveness or creativity.

Reference no: EM133622864

Questions Cloud

What is the relationship between the onion and the self : CST 110- What is the relationship between the onion and the self? Is the self, as Goffman alludes to, rhetorical or situational? What role do others play?

What are factors that need to be considere to ensure testing : What are factors that need to be considered to ensure psychological testing is used in a legal and ethical manner?

How many segments are in the market : For the Sticks kebob shop case analysis, How many segments are in the market?

What treatment and assessments the theorist might recommend : PSY 3442- Discuss what treatment and/or assessments the theorist might recommend based on their presentation.

Advertising-sales promotion and direct marketing : Describe how the site incorporates at least two of the following communications functions: advertising, sales promotion, direct marketing or public relations.

Describe the three layers of distribution channels : Describe the three layers of distribution channels. Discuss how the distribution of hotel products has evolved over the past 20 years.

What were the independent and dependent variables : PSY 3425- What were the independent and dependent variables (if any)? What were the main problems with his research design?

About current marketing plan for your brand : You have about the current marketing plan for your brand, identify a significant problem or opportunity

What have been your experience with people with disabilities : What have been your experiences with people with disabilities when you were in elementary school, junior high or middle school and high school?

User Account

All Pages