Advertising-sales promotion and direct marketing

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Reference no: EM133622864

Questions

1. Choose a website that you find appealing and tell me briefly why it stands out for you.

2. Using the textbook's section on "website communication" as a reference (pages 394 - 396 in the 8th edition), discuss five positive aspects of the website which you believe illustrate effective use of the site as a communications vehicle.

3. Describe how the site incorporates at least two of the following communications functions: advertising, sales promotion, direct marketing or public relations. Be specific. For example, if the site utilizes advertising, is it banner ads, sponsorship, links, pop-ups, etc. If they use sales promotion, describe the sales promotion campaign.

4. Make a recommendation about what the site could do to improve its usefulness, functionality, attractiveness or creativity.

Reference no: EM133622864

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