Advertising-product promotion over time

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Reference no: EM13975222

For the period 2001-2008, the Bristol-Myers Squibb Company, Inc. reported the following amounts (in billions of dollars) for (1) net sales and (2) advertising and product promotion. The data are also in the fileXR02062. Source: Bristol-Myers Squibb Company, Annual Reports, 2005, 2008.

Year Net Sales Advertising/Promotion

2001 $16.612 $1.201

2002 16.208 1.143

2003 18.653 1.416

2004 19.380 1.411

2005 19.207 1.476

2006 16.208 1.304

2007 18.193 1.415

2008 20.597 1.550

For these data, construct a line graph that shows both net sales and expenditures for advertising/product promotion over time. Some would suggest that increases in advertis- ing should be accompanied by increases in sales. Does your line graph support this?

Reference no: EM13975222

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