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Advertising plans have to follow the general marketing plan which often tries to predict how markets will change, evolve and perform in the future. Short term plans usually cover the next year, and long term plans cover the next five years ten years or longer In general, short term plans are more accurate and reliable than long term plans. Discuss why you think that is the case. What could we do to make long term plans more reliable?
Jimbo Elrod has obtained fixed and unit variable cost in formation of four potential locations for his professional wrestling school and summarized it in the table below. All values are in dollars. Jimbo plans to charge the same amount for tuition re..
Business Law Question: Without mentioning that he was making the purchase on behalf of the principal, ABC firm, Bill bought a Cessna 305 from David. 2 weeks later, ABC declared bankruptcy and cannot now buy the airplane. David sues Bill for the purch..
Explain how internal selection decisions differ from external decisions. What are the differences among peer ratings, peer nominations, and peer rankings? Describe the 3 different types of interview simulations. Discuss whether or not a particular or..
Susan is a subcontract administrator (i.e. agent) for a large government contractor. She is the appointed agent given delegated authority (fully disclosed) to oversee service agreements and modify them – with consent provided by the vendor in writing..
Provide two or more examples of behaviors that would probably be unethical but legal, and three that would probably be illegal but ethical. Explain why you placed these behaviors in the category that you did.
How do we calculate incremental after-tax free cash flows from forecasted earnings of a project? What are the common adjustment items? Explain the difference between marginal and average tax rates, and identify which of these rates is used in capital..
How are business consumers similar to final consumers? Different from final consumers? Include the concept of derived demand in your response. Cite FIVE criteria for successful segmentation. Comment on the majority fallacy in your answer.
This is a case in which the marketing people and the finance people need to collaborate. Here is a story that may or may not be true. A women's clothing store, Chas. A Stevens, went broke in the late 1980s. the store was 102 years old at the time. Su..
Describe in detail a few guidelines used for implementing change. Are there situations where you believed punishment was appropriate and other situations where it was? inappropriate? In both? situations, what was? different?
Evaluate the various dimensions of Pfizer’s Marketing strategy; Market segmentation and Positioning; Product/Price; Distribution; Trade advertising and Trade promotion; Personal selling, Public relation and Sponsorship. What makes sense and what does..
Hopewell Hospital is trying to reduce costs yet improve patient and medical services. A hospital pharmacy, a primary process, uses two types of medications-fluids such as intravenous liquids and pharmaceuticals such as pills. Draw the process flowcha..
What is strategy? How do we develop a competitive advantage with our strategy? How do we sustain that competitive advantage across time? In your post make sure to (1) Briefly describe some examples you can think of where companies have been off targe..
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