Advertising medium to reach a precisely defined

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Question: Media mix decisions are typically based on several factors. How is the facor of "reach" defined. Media mix decisions are typically based on several factors. How is the facor of "reach" defined. The cost of reaching one member of the target audience The number of times an individual is exposed to a given message The ability of an advertising medium to reach a precisely defined market The number of target consumers exposed to an ad during a specific period, usually four weeks

Reference no: EM133649366

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