Reference no: EM132270696
1. The ______ cost of an advertising media is the actual expenditure of running an ad.
1) merchant
2) diluted
3) absolute
4) relative
2. ________ is the source of valuable information for new business owners to trying to choose a location for their business.
1) commercial real estate firm
2) chamber of commerce
3) small business center
4) Incubators
3. Market research:
1) is part of the company overall marketing system
2) (b) and (c) only
3) can be used to identify customers for the firm's products
4) is useful for existing businesses, but can't be used by new firms.
5) all of the above.
4. Which of the following would be an example of "perks" in small business?
1. stock options
2. yearly bonuses
3. after-work parties
4. 401K plans
5. Deviation analysis is used to compare:
1. this year's ratios compared to both previous years ratios and industry standard ratios.
2. this year's ratio compared to previous years ratios
3. all of these are correct
4. this year's ratios compared to the industry standard ratios.
6. the _____ decision should address the outbox points required for the industry and should enhance the unorthodox points/
1. financial
2. location
3. timing
4. quality
7. Which of the following is not an important trend affecting the choice of a target market today?
1. the average size of U.S households is declining
2. the average age of American is declining
3. the U.S population is shifting from the East to North to the South to West
4. (b) and (c) only
5. minorities are becoming a greater portion of the U.S population.
8. Examining consumer credit records is an example of market research through:
1. skimming
2. primary data
3. secondary data
4. credit management
9. The assets minus the liability of the firm reflected on the balance sheet should total:
1. one half of profit
2. current liability
3. the number in the pro forma
4. Zero
10. Which of the following is NOT a reason why the small business owner must measure the firm's performance?
1. suppliers and vendors change their offerings and/or prices
2. customers' preference and need change
3. to advertise his/her position in the market
4. an existing business is subject to competitors' moves.
11. In a horizontal diversification strategy, growth:
1. occurs at the same level of the value-added chain
2. involves taking a step forward(down) the value added chain
3. involves opportunities unrelated to existing value-added chain
4. involves taking a step back(up) the value-added chain