Advertising management process and relevant theory

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Reference no: EM131226444

Imagine you are the marketing creative for a smaller less known running shoe manufacturer. You have been tasked with the goal of building more brand awareness for a new line of running shoes – how would you use the advertising management process and relevant theory to help you compete with a top competitor like Nike? List and define the steps in the advertising management process as you understand them and 1 theory that might help guide your brand awareness goal.

250+ words, no cut and paste please.

Reference no: EM131226444

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