Reference no: EM133186793

MCQ:

1. Advertising is generally concerned with product image. By contract, public relations professionals focus on _____________.

a.customer needs.

b.public understanding and acceptance.

c.brand equity.

d.delivering services.

2. A popular local café sent a text message with a coupon to customers living within a few blocks from its primary location.  This text message invited them to a special breakfast event. This is an example of

a.sponsored email.

b.permission-based texting.

c.location-based targeting.

d.microsite usage

3. A running shoe manufacturer offers free premium gym bags to distributors to encourage them to purchase more products and to secure additional merchandising support. Giving out these free bags is an example of _____________________.

a.performance allowances.

b.collateral.

c.dealer premiums.

d.cooperative advertising.

4. Bell Canada would like to conduct a marketing research study. For the study they would like to contact consumers who fit the following description "Individuals who identify as men, between the ages of 25 and 35 years of age, living in cities with more than 1 million residents". In marketing research, this group of people that has been identified is called the

a.sampling frame.

b.sample.

c.target cohort.

d.population.

5. Marvel engaged bloggers and fans ten months prior to the advertising campaign for the launch of their new Marvel movie. This is an example showing how ___________ and advertising should work closely together.

a.public relations

b.consumers

c.the Internet

d.free advertising

6. The Save-on-More card at Save-on-Foods, which allows customers to swipe their card each time they make a purchase and collect points, is an example of a ______________.

a.premium.

b.loyalty program.

c.coupon promotion.

d.rebate.