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How much does advertising impact market penetration? To assess the impact of advertising in the tobacco industry, a study looked at theamount of money spent on advertising a particular brand of cigarettes and brand preference among adolescents and adults. The data are shown below: (Source: Center for Disease Control Website).Brand Advertising ($ millions) % Adolescents % AdultsMarlboro 75 60 23.5Camel 43 13.3 6.7Newport 35 12.7 4.8Kool 21 1.2 3.9Winston 17 1.2 3.9Benson & Hedges 4 1 3Salem 3 0.3 2.5a) Explore the possibility of a linear relation between advertising and brand preference for adults and for adolescent separately. Do there seem to be strong linear relationships, base on a scatter plot and the correlation?
b) Build linear models to represent the relation between advertising and brand preference for these two groups. What preferences would the models predict for advertising of $60 million?
c) Build nonlinear models to represent the relation between advertising and brand preference for these two groups, using the power function y = axB? what preference would the model predict for advertising of $60 million? What are the advantages and disadvantages of a nonlinear model for this relationship?
Please give a short overview of what effect has Hindusim had on modern India. This will give me a head start on the comparisons.
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Second, one of the senior NCOs in Company B left a serious situation unresolved at his quarters on post. His mother-in-law just arrived here from Vietnam as he was leaving. It seems that she is legally dependent on him as a condition of her immigrati..
The results of Schachter and Singer’s experiment in which participants were injected with epinephrine just before spending time in either a “happy” condition or an “angry” condition support the idea that:
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