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Advertising emphasized in consumer markets

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Reference no: EM131044186

Please provide substantive responses, minimum of 2 paragraphs, to the following essay questions.

  • What can be learned about a job candidate from analyzing a job application that cannot be learned from the candidate's resume?
  • What are some problems that a firm might face when undertaking a major restructuring of its sales organization?
  • Why is personal selling typically emphasized in business markets and advertising emphasized in consumer markets?
  • In consultative selling, how important is collaboration with the customer and within the sales organization?

Reference no: EM131044186

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