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Look for an advertising campaign that captures your interest. It can be a TV ad or one from social media. Write up a summary of this campaign and include the following:
1. Insert a link/image of the ad you've chosen so your tutor can also view the campaign. Explain why you chose this one.
2. What is the advertising objective(s). Table 11.1 of your text book
3. Is it a push or pull strategy? (page 350-351). Give reasons for your answer
4. What is the message execution (page 358)
5. Identify one other IMC method that could complement this ad and why. Figure 11.1 of your textbook.
6. Include any references you have used in a bibliography. This does not form part of the word count. No more than 1000 words (+-10%)
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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