Advertising campaign promoting energy conservation

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Reference no: EM13780049

Eric Weiss, marketing director for Charter Power and Light, is about to begin an advertising campaign promoting energy conservation. Each TV ad costs $10,000, while each newspaper ad costs $4,000. Weiss has set the following goals, in rank order.

Rank1: The total advertising budget of $240,000 should not be exceeded.

Rank2: There should be at least 10 TV ads and at least 20 newspaper ads.

Rank3: The total number of people reached by the ads should be at least 9 million.

Each television spot reaches approximately 300,000 people. A newspaper advertisement is read by about 150,000 people. Set up and solve this goal programming problem to find out how many of each of type of ad Weiss should place.

Reference no: EM13780049

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