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Question: The global advertising industry has experienced major consolidation, with a few large communication companies controlling most major advertising, public relations, research, and digital marketing services. Visit the websites of the following marketing communications holding companies: WPPLinks to an external site., Omnicom GroupLinks to an external site., Interpublic GroupLinks to an external site., and Saatchi & SaatchiLinks to an external site.. Then, do the following:
If your last name begins with a letter from A-M, based on the information provided about these companies, makea list of reasons global marketers should consider an external advertising agency for their global advertising campaign and associated services in foreign countries. Discuss your rationale for your selection.
If your last name begins with a letter from N-Z, based on the information provided about these companies, makea list of reasons global marketers should consider an internal (i.e., in-house) advertising agency for their global advertising campaign and associated services in foreign countries. Discuss your rationale for your selection.
Followership Habits and Style-As a leader, what would you want most from followers
PowerPoint: Marketing Plan. You will put together a PowerPoint presentation that you could present to officers within the company. This presentation should summarize the Marketing Plan that you have compiled throughout this course
Emerging from bankruptcy GM's commitment to smaller more fuel efficient cars has resulted in a move from a GM corporation to a smaller GM company, selling off and phasing out brands and changing logos are steps toward a new GM. Is GMs organization..
Pick a product or service and create a Key Performance Indicators top tier (Objective/Target/KPIs) for that product or service.
Access the website, Facebook, and Twitter pages for Motel 6. What are your thoughts about the information provided and the design of each site?
Explain Segmentation and developing a value proposition for Godiva Chocolates and What are different segmentation bases one could use for Godiva Chocolates
Dell Computer's Business Model was ATO for small orders; mostly for students and/or home use and MTO for large clients. Please define each process focusing.
Based on your last assignment (Celebrity Strategy ), think about what it will take to make your campaign a success. Write down these specific action items.
Identify 2 types of shampoo or shower foam in the market. Explain how the packaging colour, shape and smell can affect your purchase decision.
You should provide a conclusion that discusses the "take-aways" from the article. What was the most important lesson, insight, or advice you learned from the article
What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts and examples from this week's lecture in your post.
Examine the CEO's personal and organizational values. Evaluate how the values of the CEO are likely to influence ethical behavior within the organization
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