Advertising business as commercial persuasion industry

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Reference no: EM132185904

a) What degree of truth, if any, do you feel is necessary in advertising? Present and, citing directly from the course readings, support your position.

b) Rob Walker refers to the advertising business as the “commercial persuasion industry” and offers the notion of “murketing” as this industry’s current method of operation.

What is “Murketing?” (Do not cite Wikipedia)

What effect does Walker see it having on us?

Do you agree? Present and support your opinion.

Reference no: EM132185904

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