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The marketing department of a popular electronic store is preparing its work plan for the next financial year. The manager is seeking a 20% increase in advertising budget. He used the simple linear regression technique to analyse the past 10 years' sales and advertising data and noted these results:
The manager received approval for the increased advertising budget and rolled out a series of advertising campaigns for the store. Discuss whether the manager's approach is valid. Justify your point of view.
Begin by defining it. Do not copy a definition from a marketing dictionary or Web site; look for a definition of branding in an article in the library's full-text databases.
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The Central Heating Company paid common stock dividend of $2.25 in 2016, $2.50 in 2017, $2.65 in 2018, and its most recent dividend was $2.85.
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