Advertising budget, Suppose you're a field marketing

Advertising budget

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Reference no: EM1347776

Suppose you're a field marketing professional, responsible for marketing your company's products in South Florida region of medium-size corporation. One day you receive the CD from your corporate marketing group (based in Detroit, Michigan) which comprises a set of electronic files containing print advertisements ready for you to employ in magazines which you pick in South Florida. You have a certain budget to use for advertising in your region, and you are empowered to select the magazines in which you will advertise, and send them the graphic files your corporate marketing group sent to you. You find that your corporate marketing group chose the format for the ads (the selection of people, clothing, surrounding décor, etc.) based on market research in the Detroit region. Discuss whether or not you will be confident these ads will be successful in your South Florida region, and why or why not.

Reference no: EM1347776

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