Advertising began regularly constructing relationships

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Written Assignment (200-450 words): On page 59 (Chapter 3) in the text, the first full paragraph begins “During the 1920s, advertising began regularly constructing relationships between people and branded products by depicting the social settings and circumstances into which people and things fit, and what that fit yielded in terms of the consumer’s life satisfaction.” This marketing effort to establish relationships between consumers and brands continues to the present day. Your assignment is (1) to explain what it means to establish consumer-brand relationships by depicting social settings into which consumers and products "fit," and (2) to provide and elaborate on a concrete example of a recent advertisement (preferably, a print ad* but not one in the text) you have found that illustrates this phenomenon; insert or attach the ad in your response.

Reference no: EM132273522

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