Advertising are being used by the insurance companies

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Reference no: EM131538156

Out of these two insurance companies GEICO and Progressive, what types of advertising are being used by the insurance companies? Based off of these two companies commericals and their current advertising campaign, describe their ads, and then indicate if they are using product, institutional, pioneering, or comparative advertising. Support your selection with examples from their different ad campaigns. Write up an Advertising Campaign in business report, address your report as if you were generically to the insurance companies.

Reference no: EM131538156

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