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This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara. Which celebrity would you use to endorse Diet Pepsi in attempts to reach a 'different' target group? Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.
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In your argument, you'll be identifying the specific market failure that you believe is most responsible for the proposed government intervention
From an internal communication perspective, what should NewMedia 415's leaders do? Given that they haven't yet decided what will actually happen, how transparent should they be? What should they tell their employees? How can they knock down the ru..
Company Presentation Reflection Report
How would you ensure tactics provide for ongoing review of performance against objectives and budgets, and allow marketing targets to be adjusted, if necessary?
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