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Advertising and Pricing Strategies
Advertising objectives determine the types of advertising selected to promote a product and that certain types of advertisements work best in particular stages of the product adoption process. Think about the different kinds of advertisements you have seen and consider the purpose behind the creation of these ads. In other words, what is the message the ad is trying to relate and why?
Brands make purchasing decisions easier, and creating a successful brand can go a long way toward the successful introduction of new products under the successful brand banner. Think about the pricing strategies that are applied to various products that you buy, especially new product offerings of successful brands.
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