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Ethics (laws, pester power)
Online advertising to children is unethical because they are "vulnerable audiences," lacking the psychological maturity to distinguish between videos or games and commercials or pop-up advertising. They are inexperienced consumers who easily fall into the trap of growing marketing strategies.
The laws in Canada do not explicitly state that online advertising to children is illegal. Because of these laws, we could argue that it is not ethical due to the loose restrictions and laws that are currently in place. If targeted advertising was an ethical practice, corporations would have free rein under free speech initiatives to advertise as they see fit. The Canadian Government allows advertising to children with these loose restrictions because the economy needs the revenue that multifunction and multi-product organizations bring to Canada.
According to research, more than half of all products used by children expose them to targeted ads. Marketers have created different strategies and techniques to exploit children's minds to persuade their parents to purchase a product or service using the "pester power" method. Children are a popular target for advertising and marketing strategies because they have the most financial or purchasing power in their households.
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