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An advertising agency wishes to reach two types of audiences: Customers with annual income greater than Rs. 15,000 (target audience A) and customers with annual income less than Rs. 15,000 (target audience B). The total advertising budget is Rs. 2,00,000. One programmer of TV advertising costs Rs. 50,000; one programme on radio advertising costs Rs. 20,000. For contract reasons, at least THREE programmes ought to be on TV, and the number of radio programmes must be limited to FIVE. Survey indicates that a single TV programme reaches 4,50,000 customers in target audience A and 50.000 in target audience B. One radio programme reaches 20,000 in target audience A and 80,000 in target audience B. Solve this problem using Simplex Method.
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The SWOT analysis is focused on the strengths, weaknesses, opportunities, and threats that exist for a firm. Think about being an employee for a firm. Which one is most important to you? Now think of yourself as the CEO or owner of the firm. Does thi..
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Companies are buying one another, merging, and going out of business only to be replaced by new players with new ways of competing and doing business.
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A company begins a review of ordering policies for its continuous review system by checking the current policies for a sample of SKUs.
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