Advertising agency presents three social media options

Assignment Help Operation Management

Reference no: EM131485718

Foley’s advertising agency presents three social media options. For each of the social media options (Zwinktopia, Facebook, and YouTube) analyze the influence of these four different measures: Create a 4X3 grid (measures on the vertical axis and social media options on the horizontal axis) and rate each option on a high/medium/low scale. While keeping the intended consumers in mind, apply those measures to the three social media options. Show your grid.

a. Receptivity Measures (i.e., measurement of consumers’ willingness to receive brand info)

b. Participation Measures (i.e., measurement of consumers participating in some aspect)

c. Co-Creation Measures (i.e., some measurement of collaboration by consumers re: the brand)

d. Sharing Measures (i.e., measurement of some aspect of consumer sharing)

Reference no: EM131485718

Questions Cloud

Does larry ellison use power ethically and effectively : How do the two faces of power relate to Larry Ellison’s actions? Does Larry Ellison use power ethically? Effectively? Explain your answer.

Branding campaign in each of these social media options : which of the four measures is likely to have the greatest impact on the success of the branding campaign in each of these social media options

Achieving success in virtual teams : Explain how cultural diversity can effect the effective functioning of virtual teams operating in a global economy.

Sufficient reason to institute an english only policy : From an ethical perspective, is this sufficient reason to institute an English only policy?

Advertising agency presents three social media options : Foley’s advertising agency presents three social media options. While keeping intended consumers in mind, apply those measures to the three social media option

Assume that your project has started to slip dramatically : Assume that your project has started to slip dramatically. Let’s further assume that the project deadline is fixed and can't change.

Does your organization have a pay-for-performance system : Does your organization have a pay-for-performance system?

Using the price and earnings ratios : What arguments can you advance for and against using the Price/Earnings ratios of Latin American and Spanish banks in this case?

The effectiveness of any compensation system to attract : The effectiveness of any compensation system to attract, retain and align employee behavior

User Account

All Pages