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Advertising age article about the like-a-girl campaign

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Reference no: EM131650997

In Allison Arden's Advertising Age article about the Like-a-Girl campaign, she talks about the need for purpose driven marketing campaigns to feel authentic. To what extent has the Like-a-Girl campaign achieved this goal? What are the unique marketing challenges for a feminine care product brand overall?

Reference no: EM131650997

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