Advertisers are spending less on mass media advertising

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Reference no: EM131286492

Today, advertisers are spending less on mass media advertising and more on alternative media, that is, online, mobile, entertainment, and digital out-of-home media.

How has this affected the advertising industry so far, and do you think this will affect it in the future?

What are some ways that advertising has so far responded to this? What ideas do you have for how they can respond in the future?

Reference no: EM131286492

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