Advertisers always want to break through the clutter

Assignment Help Operation Management

Reference no: EM132290769

1. In order for a consumer to perceive an ad, what first must happen?

The ad must be consistent with the consumer's self-concept

The ad must register with one of the five senses

The ad must be relevant to the consumer's lifestyle

The ad must not conflict with the consumer's morals

2. Advertisers always want to "break through the clutter". As it relates to the communication process, this phrase refers to ____________

Making sure the message is encoded the right way

Receiving the consumer's feedback

Ensuring the receiver interprets the message correctly

Getting the message through the noise

3. In the communication process, the marketer is the ___________

Decoder

Receiver

Source

Noise

4. Cognition refers to:

Physical data that can be received through one of the senses

The screen a message must pass through for perception to occur

The stored memories in the consumer's mind

The point of awareness and comprehension of a stimulus

5. Which product purchase would a consumer usually use the cognitive theory of learning?

A brand of jeans that the consumer always purchases

A new computer

A pack of gum

A jar of peanut butter

6. An ad for a beach resort in the Bahamas features a white sand beach, turquoise water, palm trees and sunny skies. Very little information is provided about the amenities of the resort. The resort is using:

The cognitive route to persuasion

The conditioning route to persuasion

The central route to persuasion

The peripheral route to persuasion

Reference no: EM132290769

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