Advertisements that focus on person physical appearance

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Reference no: EM132210389

1. According to the FTC, an advertisement or marketing communication is deemed to be deceptive or misleading when a substantial number of people or the “typical person” is left with a false impression or misrepresentation of the product and/or the misrepresentation induces people or the typical person to make a purchase.

True

False

2. Advertisers spend more than _____ a year on marketing products to children ages 4 to 12.

$5 billion

$15 billion

$9 billion

$25 billion

3. Advertisements that focus on a person’s physical appearance, such as a person’s weight, are an example of which ethical issue that has been raised about marketing?

marketing capitalizes on human weaknesses

marketing causes people to buy more than they can afford

marketing shapes inappropriate cultural values

marketing overemphasizes materialism

4. Personal beliefs used as standards in guiding an individual’s actions are also known as values.

True

False

Reference no: EM132210389

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