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1. According to the FTC, an advertisement or marketing communication is deemed to be deceptive or misleading when a substantial number of people or the “typical person” is left with a false impression or misrepresentation of the product and/or the misrepresentation induces people or the typical person to make a purchase.
True
False
2. Advertisers spend more than _____ a year on marketing products to children ages 4 to 12.
$5 billion
$15 billion
$9 billion
$25 billion
3. Advertisements that focus on a person’s physical appearance, such as a person’s weight, are an example of which ethical issue that has been raised about marketing?
marketing capitalizes on human weaknesses
marketing causes people to buy more than they can afford
marketing shapes inappropriate cultural values
marketing overemphasizes materialism
4. Personal beliefs used as standards in guiding an individual’s actions are also known as values.
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