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1. Describe the three types of appeals used in marketing communications messages and develop three different advertisements for the same brand of a product of your choice, each using a different appeal.
2. Any message can be presented using different execution styles. Select a brand and target audience and design two advertisements, each using a different execution style to deliver the same message to the target audience but in a different way. Identify the types of execution styles you are using and present your advertisements.
3. Suppose you are the marketing coordinator responsible for recommending the sales promotion plan for the market launch of new brand of energy drink sold in supermarkets. What promotional tools would you consider for this task and what decisions must be made?
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Are Americans Ready for Healthy Dark Chocolate
Outline how Whole Foods segmented its market and determined if the segments were attractive and worth pursuing. Describe the company's overall value proposition and how it was positioned to the public.
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Participate in an interactive simulated environment to make real-world marketing decisions, and then develop a formal marketing plan
Discuss the importance of closing the sale, illustrating with at least one closing method.- Write a brief account of emerging roles within the selling function, taking account of the impact of new technology.
List three possible media solutions that will support this download, along with their advantages and disadvantages.
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Share how you would approach your manager and coworker. Discuss the possible outcomes of your approach to your manager and coworker.
Explain Fundamentals of Business Law and Electronic Contracting and what are the potential pitfalls you see with electronic contracting
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