Reference no: EM132292315

1. The American Red Cross created a series of advertisements encouraging viewers to donate blood. After viewing the advertisement, Amanda went to the local Red Cross office and donated a pint of blood. Afterwards, Amanda returned home feeling satisfied that she had performed a good deed. Was this a marketing exchange?

A. No, because the Red Cross is non-profit organization.

B. Yes, because the Red Cross ran an advertisement.

C. Yes, because the donated blood was exchanged for a feeling of satisfaction.

D. No, because no money was exchanged.

E. No, because the Red Cross did not provide Amanda with a product.

2. The __________ department of an organization works closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

A. purchasing

B. marketing

C. human resources

D. accounting

E. information systems

3. The text explains that the two central concerns of marketing are

A. market share and customer satisfaction.

B. discovering and satisfying needs.

C. promotion and sales.

D. maximizing an organization's sales and products.

E. needs and wants.

4. Cara has had her current cell phone for 1 year. She saw the iPhone and decided it was perfect for her. The ads she read in magazines and saw on TV pointed out the terrific advantages of the iPhone over her current phone. Based on this information Cara most likely has a __________ for the iPhone.

A. requirement

B. value

C. idea

D. use

E. want

5. The term market is best defined as

A. people with a need and a want for a product.

B. organizations with the need and desire for a product.

C. organizations with products that satisfy people's needs and wants.

D. people with the desire and ability to buy a specific product.

E. people with the desire and the need for a product.