Advertised brand is compared to leading brand

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Reference no: EM132231655

1. Which of the following principle(s) of perception is utilized when in a comparative ad the advertised brand is compared to "a leading brand?":

a. Closure

b. Proximity

c. Common Fate

d. Hierarchical organization of brands in consumer memory

e. a and d) only

2. Percept is a mental image of the stimulus, and it will be created as long as there is some degree of attention:

True

False

3. Selectivity of attention is complete loss of information flowing from a rejected source (not being paid attention to)

True

False

4. Which of the following is (are) the criterion(a) in selecting a channel of communication:

a. reach of market segment without a significant spillover

b. "mood"

c. channel credibility

d. all of the above

e. none of the above

5. The Limited Capacity Channel reflects the parallel nature of information processing by human brain:

True

False

Reference no: EM132231655

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