Adversely affects the profitability of their firm

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Many industrial distributors consider that existing customers are a major profit generator for their firm. However, Porter’s Five Forces suggests that in certain situations customers (buyers) can be a competitive force that adversely affects a firm’s profitability.

How can an industrial distribution firm ensure that its customers are not a competitive force that adversely affects the profitability of their firm?

Reference no: EM132108191

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