Reference no: EM13220643
Ellen Carson is the author and illustrator of a successful series of children's books that chronicle the adventures of Ellasaurus, a four-year-old orange dinosaur. Ellen has done well with the books, but her business advisors have told her that she could earn considerably more money by creating a merchandising business around the Ellasaurus character. Following this advice, she has created Ellasaurus Products Enterprises (EPE), a company that has begun developing and marketing Ellasaurus toys, stuffed animals, coloring books, pajamas, and Halloween costumes.
EPE has had some success in its attempts to get major retailers to stock the Ellasaurus product line, but Ellen is concerned that retailers might not be willing to take on a new and unproven product. She would like to create a Web site through which EPE could sell its merchandise directly to customers. She also sees the Web site as a way to build customer loyalty. Ellen envisions a site with a number of portal features in addition to the product sales. For example, she would like to offer online games, chat rooms, e-mail accounts, and other activities that would promote EPE products and her books.
The Ellasaurus book series appeals to children that are between four and six years old. Ellen expects the EPE product line to appeal to children in about the same age range. Ellen has visited sites such as Hello Kitty and Nick Jr., which appeal to similar age groups to get ideas for the site. She would like the site to be appealing to her main audience, but she would like to obtain registration information from site visitors so EPE can send e-mails with information about new products and Web site features to them.
Ellen plans to limit the Web site's merchandise sales to U.S. residents at first, but she hopes to begin selling internationally within a few years. The site will allow visitors from any country to register and participate in the online portal features.
Questions
Ellen will use some copyrighted illustrations from her books on the Website. She will also include themes from the story lines of her books in some of the games that will be available (free) on the site to registered visitors. What are at least two intellectual property issues that might arise in the operation of the website?
What are some of the potential ethical issues that Ellen faces because of the ages of her intended audience?
What are some of the laws with which the site must comply with when it registers site visitors under the age of 13? What are some recommendations regarding how Ellen can best comply with those laws?
|
World-renowned art historian and author
: You are a world-renowned art historian and author with the ability to time travel to any period of history. For your new book, you travel to three periods of your choice to gain a firsthand account of the culture and arts of that time. Your book is a..
|
|
Harvesting the offering
: If you were "Harvesting" the offering, you likely would be: If you market two or more products or services together as one, it is known as:
|
|
Who utilizes-international classification of diseases
: The World Health Organization (WHO) utilizes the WHO Family of International Classifications in an effort to have a universal method for classifying diseases.
|
|
Social and cultural similarities
: What are the social and cultural similarities between the Italian and Northern European Renaissance? ?What are the social and cultural differences between the Italian and Northern European Renaissance? o What are the relationships between the arts an..
|
|
Adventures of ellasaurus-potential ethical issues
: Ellen Carson is the author and illustrator of a successful series of children's books that chronicle the adventures of Ellasaurus, a four-year-old orange dinosaur. Ellen has done well with the books, but her business advisors have told her that she c..
|
|
Company''s strategic plan
: Analyze and post how the human resources assistance plan and aids you have been working on for your final project fit into the company's strategic plan.
|
|
Positive integer value, and computes
: Write a function in c++ that reads a positive integer value, and computes
|
|
Seriousness of violence in schools
: Because of the seriousness of violence in schools, many state departments of education are requiring school districts to develop a course of study for secondary students on violence reduction and conflict resolution.
|
|
Which belief was held by most progressives
: Which belief was held by most Progressives?
|