Advantages or disadvantages of having diverse portfolio

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This topic involves a firm's profile and the degree of diversification it might pursue. Some large corporations are rather limited in the market segments they pursue. Most automobile companies only offer automobiles. Meanwhile, some overseas firms have, by comparison with firms in the U.S., somewhat diversified portfolios. Proctor & Gamble and General Electric are two examples of firms that traditionally were somewhat diversified. P&G has made many changes to its portfolio, and reduced the number of lines it is in. The same can be said of GE as it prepares for the long-term future. What are the advantages or disadvantages of having a diverse portfolio? There is always the risk of customers, whether individuals or other businesses, wondering what the company name really stands for. What do you think is be best policy from a strategic standpoint?

Reference no: EM132224381

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