Advantages of using surveys to collect data

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What is survey research? What are the advantages and disadvantages of using surveys to collect data? Describe a research situation where survey research is appropriate and explain why.

Amazon's Kindle® electronic book, magazine, and newspaper reader, has been more successful than its competitors. The fact that the Kindle® reader was first introduced on the Oprah Show and was strongly endorsed by the host, Oprah Winfrey, may have contributed to its success. However, the original Kindle® reader has some physical problems, such as button replacement and page-turn speed. Correcting these problems resulted in a redesigned Kindle reader, which was released in 2009 and received many positive reviews. What observation research might have been used in the redesign of the original Kindle reader?

Reference no: EM13811276

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