Advantages-disadvantages of localization and globalization

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Reference no: EM133300523

Assignment:

I asked this questions two times and i got the same answer, i do want a different answer so i can put both of the different answers and i need a more professional answer not a normal answer

1. What are the advantages and disadvantages of localization and globalization(/scandalization) in marketing strategy and implementations?

2. Based on across-culture consumer differences, what suggestions you can give for marketers who are going to extend their business globally?

3. Pls explain the elaboration likelihood model and illustrate its implications for advertisers to persuade their target consumers.

Reference no: EM133300523

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