Advantages-disadvantages of global promotional strategies

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1. What is cross cultural consumer analysis and how can a multinational company use cross-cultural research to design each factor in its marketing mix? Define and Explain your answer.

2. What are the advantages and disadvantages of global promotional strategies?

3. In a narrative format, discuss Auto Zone from a strategic perspective. Information concerning recent changes in the firm is readily available online and should be accessed. Strategic issues should be discussed in “real time.”

(300 words)

Reference no: EM132246135

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